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Monthly Archives:October 2021

The Importance of Experiential Marketing Following the Pandemic

The Importance of Experiential Marketing Following the Pandemic

experiential marketing staff in london

Despite the bad news associated with the pandemic, it also highlighted the resilience of companies and the importance of experiential marketing staff.

During lockdown, many businesses prospered. However, many businesses witnessed a downturn in trade, especially those in the hospitality sector.

As the restrictions have been lifted, businesses have been keen to connect with customers and make the right impression. This is where the benefits of experiential marketing come into play, but to get the most from this form of marketing, a business needs to understand the concept.

What Is Experiential Marketing?

Experiential marketing is a term that refers to a brand making connections with the customer in unique ways. A tried and tested method of experiential marketing can be seen with the Coca Cola brand, whose Christmas themed truck makes several stops throughout the UK during the festive season.

A more recent example is the ‘Pride Slide’ by Tinder. The attraction was popular with the public, while protesting the lack of laws surrounding the LGBTQ+ community. This solidifies the importance of experiential marketing, and precisely how effective it can be.

Why Experiential Marketing is a Must Following the Pandemic?

Over the years, many brands have worked hard to build bonds with customers, but the onset of COVID-19 meant customers were limited to the products and services they use for several reasons. Many businesses created new ways to deal with customers and navigate through the uncertainty of the pandemic.

As such, many brands and businesses have leveraged the benefits of experiential marketing staffing, as it allows them to make quick connections with customers, while ensuring the encounter is memorable.

A business can choose several avenues regarding experiential marketing, but they must have an instant appeal to potential customers. Promotional models wearing branded clothing and bearing an inviting smile can work wonders when promoting a product or service, as can hostesses.

The possibilities available regarding experiential marketing are endless, but depending on the goals of the business, it can be a good idea to enlist the services of an experiential marketing agency.

Why Consider an Experiential Agency?

Although experiential marketing can seem straightforward, there are several factors to consider. Those dealing with experiential marketing for the first time could find the process time-consuming and overwhelming, especially those considering the use of hostesses or commercial models.

Fortunately, employing the services of a professional experiential marketing campaign can ensure the business is making the right approach when connecting with customers, while still ensuring that the marketing strategy is unique.

Whether you are looking for a commercial modelling agency in London or want to take advantage of promotional girls to add some charisma to your next marketing event, Elpromotions can offer a tailored service to meet your requirements in every instance.

Why Choose Elpromotions Experiential Marketing Staff?

Given the factors that need to be considered when putting a strategy together regarding experimental marketing, it stands to reason that businesses and brands want to use an experiential marketing company that is professional and punctual.

Whether you are searching for promotional models or simply want to discuss your plans with a professional experiential marketing agency, why not contact Elpromotions to discuss your requirements in more detail?

Bocconcino Mayfair Wimbledon Activation

Bocconcino Mayfair Wimbledon Activation

promotional staff for london promotions

We were hired by Bocconcino Restaurant in Mayfair, London to assist with Wimbledon Tennis 2019 activation.

Our engaging Promotional models were required to walk around the surrounding area in Berkeley Square, handing out promotional material for the upmarket Italian restaurant. 

"Thank you for all your help putting up with us from start to end – the girls were amazing to work with – very proactive, enthusiastic and helpful. It was a pleasure working with all of them across the three days and I highly recommend your services. " - Lily, Bocconcino Mayfair Marketing Manager

Ibiza Private Event Crew

Ibiza Private Event Crew

Elpromotions Agency Ibiza private event crew was hired for a series of events across Ibiza.

We provided Ibiza based  Event Crew and Carpenters to help bring the event to life, including event set up and pack down.

We worked with a London based events company S2 Events, who managed a series of private VIP events in Ibiza.

Elpromotions Agency assisted with Private Villa party and a VIP evening event held at Experimental Beach Club

DSEI 2021 Expo Host

DSEI 2021 Expo Host

DSEI 2021 Expo Host booking took place at London Excel . Elpromotions Agency in London assisted with general stand duties, distributing promotional materials, collecting business cards and ensuring the event runs smoothly.

Our exhibition staff was tasked with managing the stand VIPs and delegates, as well as distributing brochures. 

DSEI 2021 is and annual Defence and Security Event held in London. It’s both a live event in London AND a virtual event and plays host to the world’s largest gathering of the defence and security community.

All Points East London Festival Staff

Our awesome London Festival Staff team crushed it again at APE 2021.

Elpromotions worked with Wave Agency 4th year running to support Firestone Europe activation at this years All Points East Festival in London. This was the 1st major festival held post the pandemic.

Elpromotions promotional girls and boys handed out branded Firestone caps by roaming the Firestone stage area at the festival.

“Thank you again for the TOP service that we received again. It is always a pleasure working with you!”

Nicolas, Wave Agency

Munich Motor Show 2021

Munich Motor Show 2021

Munich Motor Show Staff Uniforms in london for promotional and event staff

Elpromotions Agency in London was thrilled to have helped Great Wall Motors, a world-renowned SUV and pickup manufacturer to showcase its new energy models at the IAA Mobility 2021 in Munich. This was among the first major auto industry live events since the Covid pandemic. 

While the show didn’t include brands like Stellantis, Toyota, General Motors and Volvo, their absence was filled with major German manufacturers and European brands, as well as newcomers from China.

We provided complete team uniform solutions for the international motor show. These included branded uniforms for front of house staff, valet staff, client management teams and promotional models. 

The brief also included shipment to the event in Germany and end-to-end management of the creation and shipping process.