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Monthly Archives:June 2022

Goodwood Festival Of Speed

Goodwood Festival Of Speed

We worked with MG Motor UK to support with event staffing at the annual Goodwood Festival of Speed held at the Goodwood Motor Circuit.

MG Motor UK showed off the latest all-electric offering at Goodwood Festival of Speed, where they offered visitors the chance to be among the first to see the new MG5 EV.

The first official UK viewing since MG Live! at Silverstone took place on the event’s new ‘Electric Avenue’ feature, with the award winning all electric estate car taking centre stage at Goodwood’s dedicated EV section.

We provided a Team Leader for data collection and also to hand out MG branded merchandise to visitors.

 

 

MG Live 2022

MG Live 2022

Elpromotions worked with MG Motor UK to support the annual MG Live 2022 event at Silverstone Circuit in June 2022.

We provided a Team Leader and three wonderful event staff to collect customer data on iPads and hand out free MG branded merchandise. All Elpromotions event staff were fully briefed on MG cars showcased at the event. This year MG showcased their most popular MG ZS EV electric car that was a big hit amongst the visitors.

MG Live is brought to us by MG Car Club, at the home of British motorsport, Silverstone. The exciting 2-day event is the largest MG event in the world and this year celebrated its 60 years of the MGB and 40 years of post-Abingdon MGs.

The MG Car Club welcomed MG Motor UK, supporting the event with displays of the latest MG models, including the latest electric cars wearing the octagon badge.

As well as the celebrations, we saw a packed schedule of race action, all weekend. There was also the return of the MG Car Club Autotest as members competed for the coveted California Cup, alongside live music, trade show, lifestyle marquee, Autojumble and entertainment arena featuring interviews and cars from across the MG community.

Prada Retail Pop-Up

Prada Retail Pop-Up

Elpromotions worked with Prada Retail UK to support the summer pop-up series activation at the Prada Flagship store on Bond Street and at Westfield London.

The activation featured a fabulous Prada branded cart and custom branded juice bottles. 

Elpromotions Brand Ambassadors handed out the cute juice bottles to customers and shoppers to encourage store visits.

The Summer pop-up campaign lasted 4 weeks from April until May.

10 tips to a Successful Retail Pop-Up and Brand Activation

10 tips to a Successful Retail Pop-Up and Brand Activation

in store retail activation for prada luxury retail staff

Looking to expand reach and maximise in store brand activation? A London based event pop-up agency could define your business from the outset.

One of the first factors you learn in business is that your logo and branding must reflect who you are and what you sell. This begins from the moment of conception, during brand activation. From the first day of trading to the first Facebook post, a brand activation agency can guide you smoothly through the perils and pitfalls of persona building. 

Interested? Good. Here are ten top tips on how brand ambassadors and retail marketing activation could set your business apart.

 

Here Are Our 10 Tips for A Successful Retail Pop Up Series

Hiring an event pop up agency could be the best thing for increasing customer reach and driving brand engagement in person and online. Here are our ten top tips for using our London brand activation agency to your best advantage. 

1– Call in the Experts

Don’t do anything until you’ve spoken to an expert brand activation agency. If you want to minimise trial and error and appear as an expert in your field, you can’t afford to make mistakes.

2 – Develop a Strategy

Before you dive headfirst into the world of retail marketing activation, define your strategy clearly. Do you want to increase social media engagement or lower space rental costs with intermittent pop-up shops? Decide before you continue.

3 – Be Real

The ‘realer’ your brand persona, the farther people will go for you. Brand ambassadors help you to achieve a ‘realness’ that boosts brand visibility across multiple media platforms. We all want the products the models are using, it’s marketing 101.

4 – Engage your Audience

Part of creating a clear brand persona lies in consumer engagement. Your pop-up series should encourage interaction with consumers. All feedback is good feedback if you use the information the correct way. A brand activation agency, such as Elpromotions will help you with this.

5 – Make an Event out of it

If you don’t promote that you have a pop-up series in town, nobody will show up. Hit it hard with an aggressive marketing campaign in the weeks leading up to your planned dates. Draw them in by making an event of things, then keep them there with great engagement. 

6 – Staff it Correctly

Your regular employees might be wonderful, devoted, loyal, and kind – but are they trained in promoting you? Hire some promotional staff to get the most bang for your buck. 

7 – Consider Collaborations

We think of collabs as an online opportunity for customer crossover, but it could apply to real world situations like pop-up series, too. Find a complementary business and share the costs, double the advertising, and boost your reach all round.

8 – Consider Location Carefully

Getting a pop-up shop or series in the wrong place can amount to a colossal waste of time. Instead, carefully plan where your series will be. 

9 – Plan your Marketing Tactics

Hiring a retail brand activation agency to manage your pop-up series will help you devise marketing tactics that work. This helps you promote yourself on the run up to your event, thereby allowing you to draw in the most consumers.

10 – Offer an Opportunity

OK, so you are selling yourself and your goods – but what’s the opportunity you are offering? Clients want free memorabilia, taster sessions, and discounted rates. Offer an incentive and your pop-up series will be set for success.

Are you ready to plan your next retail pop up activation? Are you stuck for staff and need someone to help bring your activation to life? We can help! Contact our friendly team to find out more.