AMI Paris Christmas Campaign

Elpromotions Agency was delighted to support AMI Paris, the premium ready-to-wear fashion brand, on an exclusive in-store activation across multiple London locations including Harrods Menswear, Duke Street and Wardour Street, providing professional Brand Ambassadors to deliver a premium customer experience.

The festive campaign focused on an interactive personalisation workshop where clients customised 2D paper bear silhouettes with selected sweater colours and AMI’s signature red string detailing. Our Brand Ambassadors were responsible for welcoming and assisting customers, hosting the in-store experience, personalising the paper bears, guiding clients through each stage of the activation, and ensuring a seamless customer journey throughout the boutiques.

By maintaining AMI Paris’ warm and premium customer experience, our team created an engaging and memorable atmosphere while delivering high levels of customer interaction and brand representation across all locations.

We were delighted to receive positive client feedback following the activation:

“We received only positive feedback from the girls who supported us during the activation, it was a real success. Thank you again for your help and reactivity.”