10 tips to a Successful Retail Pop-Up and Brand Activation

June 06, 2022 by Elpromotions Blog

Looking to expand reach and maximise in store brand activation? A London based event pop-up agency could define your business from the outset.

One of the first factors you learn in business is that your logo and branding must reflect who you are and what you sell. This begins from the moment of conception, during brand activation. From the first day of trading to the first Facebook post, a brand activation agency can guide you smoothly through the perils and pitfalls of persona building.

Interested? Good. Here are ten top tips on how brand ambassadors and retail marketing activation could set your business apart.

Here Are Our 10 Tips for A Successful Retail Pop Up Series

Hiring an event pop up agency could be the best thing for increasing customer reach and driving brand engagement in person and online. Here are our ten top tips for using our London brand activation agency to your best advantage.

1– Call in the Experts

Don’t do anything until you’ve spoken to an expert brand activation agency. If you want to minimise trial and error and appear as an expert in your field, you can’t afford to make mistakes.

2 – Develop a Strategy

Before you dive headfirst into the world of retail marketing activation, define your strategy clearly. Do you want to increase social media engagement or lower space rental costs with intermittent pop-up shops? Decide before you continue.

3 – Be Real

The ‘realer’ your brand persona, the farther people will go for you. Brand ambassadors help you to achieve a ‘realness’ that boosts brand visibility across multiple media platforms. We all want the products the models are using, it’s marketing 101.

4 – Engage your Audience

Part of creating a clear brand persona lies in consumer engagement. Your pop-up series should encourage interaction with consumers. All feedback is good feedback if you use the information the correct way. A brand activation agency, such as Elpromotions will help you with this.

5 – Make an Event out of it

If you don’t promote that you have a pop-up series in town, nobody will show up. Hit it hard with an aggressive marketing campaign in the weeks leading up to your planned dates. Draw them in by making an event of things, then keep them there with great engagement.

6 – Staff it Correctly

Your regular employees might be wonderful, devoted, loyal, and kind – but are they trained in promoting you? Hire some promotional staff to get the most bang for your buck.

7 – Consider Collaborations

We think of collabs as an online opportunity for customer crossover, but it could apply to real world situations like pop-up series, too. Find a complementary business and share the costs, double the advertising, and boost your reach all round.

8 – Consider Location Carefully

Getting a pop-up shop or series in the wrong place can amount to a colossal waste of time. Instead, carefully plan where your series will be.

9 – Plan your Marketing Tactics

Hiring a retail brand activation agency to manage your pop-up series will help you devise marketing tactics that work. This helps you promote yourself on the run up to your event, thereby allowing you to draw in the most consumers.

10 – Offer an Opportunity

OK, so you are selling yourself and your goods – but what’s the opportunity you are offering? Clients want free memorabilia, taster sessions, and discounted rates. Offer an incentive and your pop-up series will be set for success.

Are you ready to plan your next retail pop up activation? Are you stuck for staff and need someone to help bring your activation to life? We can help! Contact our friendly team to find out more.

The Top 5 Music Festivals In the UK

April 13, 2022 by Elpromotions Blog

Everyone loves a music festival. Especially since we’ve been deprived of all outdoor events for the best part of 2 years. Summer 2022 will be special, because once again we can dance and have fun with our friends and family enjoying some of the best atmosphere Britain has to offer.

It’s a time to enjoy music from your favourite artists, DJs; enjoy outdoor entertainment and great food. We are lucky in the UK with so many fantastic festivals to choose from. Elpromotions event and staffing agency have been providing festival staff, marshals and hospitality staff for UK festivals since 2011. We recruit and manage committed and enthusiastic staff for events and festivals in London and across the UK. We have provided outgoing and hardworking festival staff to some of the UK’s best-known events such as Brighton Pride and All Points East Festival.

Our event staff are reliable, experienced and understand the need for extra crew support during a busy festival season. From flyering to event management, and everything in-between, we guarantee to have the best festival staff for hire, which will make your event a big success. Hire festival event staff for local, regional and national festivals and events.

Here are 5 top UK music festivals you won’t want to miss this year:

Glastonbury

Festival lineup (2022): Billie Eilish + more TBA

Glastonbury Festival is one of the world’s most famous music and performing arts festivals. Embracing each and every genre across the spectrum, from rock and pop to minimal house, techno and full-throttle drum ‘n’ bass, music-lovers flock to its spiritual fields in beautiful Somerset.

When & where: 22nd – 26th June 2022; Pilton

Parklife

Festival lineup (2021): Dave, Megan Thee Stallion, Skepta, Disclosure, Jamie xx, DaBaby, Burna Boy, Eric Prydz

Parklife Festival is one of the UK’s most popular and famous weekend music festivals, laying on a programme of diverse and cutting-edge music inside Manchester’s Heaton Park.

Curated by a number of the UK’s most renowned clubbing brands, the weekender has rubber stamped its position at the very front of the country’s dance music scene.

When & where: 2022 Dates TBA; Manchester

All Points East Festival

Festival lineup (2021): Jamie xx, Foals, Kano, Bombay Bicycle Club, London Grammar, Jorja Smith, Tom Misch, slowthai

After a thrilling debut in 2018, All Points East has become a staple of east London’s Victoria Park as they continue to take things to an even higher level.

When & where: August 2022; London

The Isle Of Wight Festival

Festival lineup (2022): Muse, Lionel Richie, Lewis Capaldi, Kasabian, Pete Tong presents Ibiza Classics, Nile Rodgers & Chic, Blossoms

The reincarnation of one of the UK’s first ever festivals continues to pull in the world’s biggest guitar slingers and the hottest craftsmen and women from pop and electronic genres.

Born in 1968 and still rocking out strong 50 years later, IoW has lived through decades of musical and cultural change, always staying relevant and incredibly popular.

When & where: 16-19 June 2022; Isle of Wight

Field Day

Festival lineup (2021): Bicep, Floorplan, The Blessed Madonna, DJ Seinfeld, George Fitzgerald, Mall Grab, Floating Points, Ross From Friends

Now one of the capital’s most loved music festivals, Field Day is curated by a collection of clubs and promoters from the London music scene, culminating in a forward-thinking, genre-pushing lineup that features live performances and DJ sets that showcase house, techno, hip-hop and more.

When & where: TBA 2022; London

Need to hire staff for a festival? If you require festival staff for any of the above events or any other then get in touch here to see how we can help!

Ibiza 2022 Opening Parties You Don’t Want To Miss!

March 30, 2022 by Elpromotions Blog

International Music Summit at Destino Pacha Resort

27-29 April 2022

IMS IBIZA (International Music Summit), the leading platform for industry, culture and education in electronic music, returns for its thirteenth edition in Ibiza this April following a two-year hiatus. One of the first major global industry gatherings to take place since the start of the COVID-19 pandemic, IMS Ibiza Summit 2022 will reunite the entire ecosystem of the genre for three-days of purposeful conversation, connection, and celebration. The summit takes place from April 27-29 at Destino Pacha Ibiza Resort.

IMS Dalt Vila

29 April 2022

An unmissable Ibiza event, featuring a diverse line-up uniting established names with emerging trailblazers at this breathtaking location framed by incredible production and a backdrop of the Mediterranean Sea and the historic Catedral de Eivissa. Find out more.

Credit: IMS Ibiza

Solomun All Night Long Pacha Opening Party

29 April 2022

Pacha Ibiza’s Grand Opening will take place on Friday, April 29th, with Solomun performing all night. This marks Pacha’s return as a pioneer of Ibiza’s dance and cultural movement, where cherries and the island of freedom go hand in hand.

Credit: Ibizarocks.com

Better Together – Ushuaïa & Hï Ibiza Opening Party

30 April – 1 May

The two-day blowout will deal heavily in house and techno, with a lineup including Paul Kalkbrenner, Adam Beyer, Anfisa Letyago, Kölsch, Damian Lazarus, Charlotte de Witte, Layla Benitez, The Martinez Brothers and more. The event will begin at the outdoor Ushuaïa from 12 p.m. to midnight, then moving indoors to the adjacent Hï Ibiza from 11 p.m. to whenever the crowd runs out of steam.

Credit: billboard.com

Circoloco Opening at DC10

2 May 2022

CircoLoco Ibiza has announced the return of its summer series at legendary Spanish club DC-10.

The world-famous party brand, who celebrated its 20th season on the White Isle in 2018, will kick off its summer event series on Monday 2nd May with a line-up that includes Peggy Gou, Maceo Plex, Tale of Us, Blond:ish, Ellen Allien, Job Jobse, Seth Troxler and more. Check out the full list of names below.

Credit: circolocoibiza Instagram

Elpromotions becomes an accredited Living Wage Employer

February 16, 2022 by Elpromotions Blog

We are delighted to announce that Elpromotions Ltd is now an accredited Living Wage Employer! This means that every member of staff working for us will earn a real Living Wage. (yay!)

The real Living Wage is higher than the government’s minimum, or National Living Wage, and is an independently calculated hourly rate of pay that is based on the actual cost of living. It is calculated each year and is announced by the Living Wage Foundation as part of Living Wage Week. It is currently £9.90 in the UK, with a higher rate of £11.05 for London, reflecting the higher costs of living in the capital. 95% of our bookings pay at least £12.50 per hour plus travel cost. Our utmost priority is you – the staff who do the hard work and we want to reward you!

Over 9000 organisations, including Elpromotions Ltd, voluntarily choose to pay the real Living Wage because we believe that a hard day’s work deserves a fair day’s pay. You can find other organisations who pay the Living Wage here.

This commitment applies to not only directly employed staff but also to our third party contracted staff. We have ensured that we pay all our third party contracted staff and suppliers, such as our cleaners, photographers etc are all paid the real Living Wage.

We are really proud of this commitment and would love you to share the good news with your friends and family.

How will it benefit you and your team members?

The Living Wage movement has benefited hundreds of thousands of families by enabling them to earn a wage they can live on. You can hear some of their stories here.

The Living Wage Foundation would love to hear what it means to you to now work for an accredited Living Wage Employer, and what difference the real Living Wage will make to your life.

You can find out more about the Living Wage by visiting www.livingwage.org.uk.

If you are an experienced promotional staff, hospitality staff or a model – register your details here to join our friendly team!

Impact of COVID-19 on the hospitality and events industry

January 25, 2022 by Elpromotions Blog

A pre-service line-up at a boutique event would most certainly catch anyone’s attention. In the group, about 15 people are led by the general manager, waiting in line outside.

Usually, most line-ups are spent learning about new dishes or preparing for VIP guests. A little different this time, team members are sharing their views and feelings in a style that would be typical of group therapy, as well as updating their menus and service points.

So, the first item of business is a round of applause for two hostesses who went above and beyond the night before, as represented on the agenda by the phrase “Saved The Day.”

While discussing “Friendship at Work,” a hostess describes how one of his co-workers loaned him an emotional-challenge-solving book and another offered to take him on vacation when he needed it. Other people agree that it’s crucial to have a strong relationship with your partner. In the final words the manager of the Agency, tells the staff how they need to be there for each other before they all cheer and scatter.

Today, supporting and encouraging our colleagues is a key responsibility.

In the last two years, hospitality businesses have reexamined how they recruit, retain, and reward their staff. Due to Brexit, the UK has an acute labour shortage. There has been an increase in the importance of morale and well-being in the workplace. To re-establish a sense of community and release tension, restaurants have started throwing parties for teams returning from furlough.

Equally, Elpromotions Agency, a Boutique Model & Events Agency in London and Ibiza has followed suit on making sure their staff is given more care.

There is an increasing number of companies providing employees with access to mental health services as part of their standard benefits package. Well-being is a consideration in cultural transitions that are currently underway. It’s extremely important to ask your staff to be open. This, on the other hand, is not advantageous for today’s young workers, especially in these trying times. Aside from work, it’s critical to engage in light conversation.

We needn’t look to the future and consider hospitality as a last-ditch option; it’s both fun to work in and an excellent career choice!

Many small to medium business owners have been debating how to change an unsustainable structure.

After Covid-19, several of the good initiatives that were in place before Covid-19 now make more sense. For the sake of employees’ health and well-being, businesses are cutting back on their hours (often closing for two days a week) and reorganising their shifts. Training has risen to the top of the list, even for workers with little or no experience.

Elpromotions recently made changes to its programs in regards to staffing services and event management in general.

Conclusion

In these years, it’s important to expose our children to a wide range of hospitality careers, from working in a restaurant to becoming a model for an event staffing or commercial model agency, because plan C shouldn’t include hospitality. Rather it should be seen as great a great career opportunity.

To find out more about our event and hospitality roles we offer, get in touch via email or call us on 0333 011 5463

How To Plan The Perfect Christmas Party

November 24, 2021 by Elpromotions Blog

Planning the Perfect Christmas Party: What Options are Available?

The Christmas party should be an event that is exciting to organise, as well as being enjoyable. Unfortunately, there can be times when time is in short supply, meaning that the festive celebrations do not always get the attention they deserve. So how do we tackle this? See below our top tips on putting on a Christmas party that your fellow colleagues won’t forget anytime soon.

Offer Something Different Regarding Entertainment

Although there is nothing wrong with hiring the services of a DJ for a Christmas celebration, the same playlist year after year can mean celebrations turn into monotony. There are many acts available that do not have to involve repetition or boredom?

Why not spice things up and hire a magician and amaze the audience with some amazing trickery? If you are searching for live music that offers something different, then why not consider a fun-filled tribute band that hosts party hits from the past? With some research, the possibilities are endless.

Choose the Right Type of Venue

Those with a creative mind can work wonders with all types of venues, but there is no denying that sourcing the right venue can be time-consuming. However, not spending enough time could mean you’re left with a venue that offers little in the way of practicality and facilities.

Those searching for an innovative space that offers a warm and welcoming ambiance will love The Living Room at The Little Blue Door in London. The restaurant offers a dedicated space that offers a home away from home and is perfect for those searching for an original way to celebrate the festive season.

If you are searching for a fun-filled night of festivities, then look no further than the Chelsea Lodge. As well as offering music, magicians and much more, there is also the option of making use of the vibrant space for your office party celebrations.

Style and sophistication are in abundance at Albert’s, a Christmas party venue located inside of Beaufort House. There is a wide selection of dishes available, and the professional aesthetics are perfect for those wanting to mix business with pleasure during the festive season.

Add the Personal Touch

There can be many different reasons for organising a Christmas party. As well as allowing people to let their hair down, the celebrations can also act as a thank you to others for their support.

Those wanting to reinforce their gratitude can add a personal touch with the use of Christmas event staff, including the much needed hospitality staff. Regardless of whether you are looking to hire hostesses to welcome guests, or complement the service with waitresses and mixologists, you can be confident of a memorable night that everyone will enjoy.

Let a Professional Take Care of the Stressful Details

Do you find that you are constantly having to discuss prices and availability regarding entertainment?

Maybe you can’t find a caterer that can provide food for those with dietary requirements? Regardless of the problems you come across when organising a Christmas party, it can be time consuming and expensive.

Some may assume that enlisting the services of a professional can be more expensive than going it alone, but this isn’t the case. Elpromotions has provided event management services for over a decade including, but not limited to, Christmas event staff, entertainment, DJs, bar staff, waitresses, mixologists, and venue hire.

What’s more, the experience Elpromotions has in the industry ensures that you are never paying more than you need to for your Christmas party requirements.

If you want your next Christmas party to be memorable without going over budget, then why not contact Elpromotions to discuss your requirements in more detail.

The Importance of Experiential Marketing Following the Pandemic

October 21, 2021 by Elpromotions Blog

Despite the bad news associated with the pandemic, it also highlighted the resilience of companies and the importance of experiential marketing staff.

During lockdown, many businesses prospered. However, many businesses witnessed a downturn in trade, especially those in the hospitality sector.

As the restrictions have been lifted, businesses have been keen to connect with customers and make the right impression. This is where the benefits of experiential marketing come into play, but to get the most from this form of marketing, a business needs to understand the concept.

What Is Experiential Marketing?

Experiential marketing is a term that refers to a brand making connections with the customer in unique ways. A tried and tested method of experiential marketing can be seen with the Coca Cola brand, whose Christmas themed truck makes several stops throughout the UK during the festive season.

A more recent example is the ‘Pride Slide’ by Tinder. The attraction was popular with the public, while protesting the lack of laws surrounding the LGBTQ+ community. This solidifies the importance of experiential marketing, and precisely how effective it can be.

Why Experiential Marketing is a Must Following the Pandemic?

Over the years, many brands have worked hard to build bonds with customers, but the onset of COVID-19 meant customers were limited to the products and services they use for several reasons. Many businesses created new ways to deal with customers and navigate through the uncertainty of the pandemic.

As such, many brands and businesses have leveraged the benefits of experiential marketing staffing, as it allows them to make quick connections with customers, while ensuring the encounter is memorable.

A business can choose several avenues regarding experiential marketing, but they must have an instant appeal to potential customers. Promotional models wearing branded clothing and bearing an inviting smile can work wonders when promoting a product or service, as can hostesses.

The possibilities available regarding experiential marketing are endless, but depending on the goals of the business, it can be a good idea to enlist the services of an experiential marketing agency.

Why Consider an Experiential Agency?

Although experiential marketing can seem straightforward, there are several factors to consider. Those dealing with experiential marketing for the first time could find the process time-consuming and overwhelming, especially those considering the use of hostesses or commercial models.

Fortunately, employing the services of a professional experiential marketing campaign can ensure the business is making the right approach when connecting with customers, while still ensuring that the marketing strategy is unique.

Whether you are looking for a commercial modelling agency in London or want to take advantage of promotional girls to add some charisma to your next marketing event, Elpromotions can offer a tailored service to meet your requirements in every instance.

Why Choose Elpromotions Experiential Marketing Staff?

Given the factors that need to be considered when putting a strategy together regarding experimental marketing, it stands to reason that businesses and brands want to use an experiential marketing company that is professional and punctual.

Whether you are searching for promotional models or simply want to discuss your plans with a professional experiential marketing agency, why not contact Elpromotions to discuss your requirements in more detail?

Ibiza in 2021 and why we still love our favourite island

September 15, 2021 by Elpromotions Blog

Last month we spent a rather ‘busy’ but awesome week in Ibiza since the Covid restrictions were lifted. It felt really good to see the the Airport busy again and people queuing to get to bars and restaurants. We felt a sense of relief. Although large scale events, clubs and parties still remain closed until further notice.

Our week was spent working on a variety of exciting campaigns, some for our staffing division in Ibiza and also for our lovely clients. We worked with London based events company S2 Events, who managed a series of private events in Ibiza. We assisted with a Production Crew Support for a Private Villa party and a VIP evening event held at one of our favourite sunset spots – Experimental Beach Club. If you haven’t visited – you should definitely add it to your list!

Our second stop was a photoshoot and videoshoot for our own brand UNCU London. Proudly born in the 2020 lockdown – a new collection shoot for Mulberry silk scrunchies, hair accessories and luxe Silk face masks was overdue and what better place to have as a backdrop than Ibiza!

@unculondon

Yes, Ibiza 2021 is very different from a pre-pandemic 2018 but the island has bounced back. Ibiza strongly relies on international tourism, in particular British Tourism. Despite the awful few years we’ve all had, positive energy and happy vibes are shining through.

What we love most about Ibiza is that everyone can have a different holiday, there really is choice for all ages, backgrounds, food and music. Although Ibiza is no longer the ‘crazy party island’, due to several curfew restrictions still in place. Day time parties are still very much happening where you can enjoy yourself until 1am.

If you are anything like us, we have enjoyed the quieter times, chilled beach clubs and the wonderful worldwide cuisine Ibiza has to offer. It is worth going through the long airport queues, endless forms and expensive tests. What awaits on the other side is the most spectacular views, nature and gorgeous restaurants we love so much and the reason we keep coming back for more.

Here are some of our favourite spots and suggestions in Ibiza 2021.

Experimental Beach Club

One of our favourite beach clubs and sunset spots on the island. Located at Cap d’es Falco, within in the protected Las Salinas nature reserve. If your Ibiza plans are chilled then this elegant, beach bar and restaurant is for you.

Lio

Located in a prime spot in the middle of Ibiza Town’s Marina Botafoch, this iconic off-the-beaten-track bar & restaurant boasts spectacular views over Dalt Vila. Their show dining and nightclub will give you a night that you will never forget. Lio Ibiza offers delightful Chef bites, astounding artists and interactive live shows. Lio is open for dinner from May until October.

Jul’s Ibiza

Jul’s is a modern Greek restaurant and garden lounge, located in the south of Ibiza by Sa Caleta Beach. This authentic place has plenty of flavours to send you on a journey from Spain to Greece and back again. Definitely a must visit!

To find out more about our services or just fancy a chat, drop us a message at info@elpromotions.co.uk or complete the form here

Announcing Elpromotions Agency rebrand!

June 02, 2021 by Elpromotions Blog

As we welcome warmer temperatures and the end of a lengthy lockdown, we guessed a brand refresh is in order! Say hello to Elpromotions revamp and agency rebrand. Because why not?

We are so excited to announce our brand new agency website with all the exciting new features. If you are a model and are interested in joining us, we have made the registration process much easier by creating a dedicated Staff Area. In our brand spanking new staff page, models are now able to register, and login to their own profile. Each model profile page allows to upload photos, videos and amend personal information 24/7. The main aim of the agency rebrand was to offer our users a much smoother browsing experience, whilst introducing stronger brand colours such as black and dark grey.

For our amazing Clients, we have created a Shortlist page with an option to save all your favourite models and staff members. Our direct email option allows your shortlist to be emailed to yourself of team members for that all important selection process.

In light of the new rules and our upgraded service offers; our virtual event staff and online brand ambassadors are committed to helping you. We have also added in new services as per popular demand and changes to Covid 19 rules. Our brand new services include Social Distancing Staff, Virtual Hostesses and Event Staff and many more. As usual, our staff is available nationwide across the UK and Ibiza, Spain.

We are excited for 2021 and eternally grateful for our fantastic team, who have been working hard on the agency rebrand, ensuring our clients and staff members have the best possible user experience.

This summer, we are looking forward to welcoming new staff, models and clients. To hire our amazing staff for your next event, please contact us here or complete a free quote form.

Formula 1 Staffing – Should Grid Girls return to Formula 1?

April 26, 2021 by Elpromotions Blog

Tell us about an event which isn’t made better with high level staffing and a friendly smile.

It’s okay, we can wait…

The point is, there is no area of the hospitality industry which can’t be enhanced with the right staff, and Formula 1 is no different. Back in 2018, F1 eradicated their use of “grid-girls”, under headlines of over-sexualisation and objectification – but are these arguments really still relevant in today’s society?

At the time of the enforcement, the motorsport hostesses themselves fought back against the ruling, stating that their job was their choice, and that the link to their role and their physical appearance had little to do with objectification. However, it was determined that race weekends would continue with a more corporate hospitality staffing figure at the helm.

But where’s the fun in that?

Here at Elpromotions, we believe that the reinstatement of events following Covid-19 will once again change the way we approach the hospitality industry – from all angles. Back in 2014 we provided grid girls for the British Grand Prix 50^th Anniversary race at Silverstone in the UK, and despite changing the image of the industry, our service has never diminished, and our smiles have never faded.

Our Formula 1 staffing service provides a lot more than an aesthetic feature, focussing on event delivery and team supervision, lead generation, and VIP management. Our motorsport hostesses are professional and can maintain a corporate image which aligns with the event and the branding – while channelling the high profile service expected of corporate hostesses. Not only that, but we also offer multilingual hostesses and VIP staff, business event management and operational support staff.

Looking forward to 2021 and beyond, we believe that there is a place for the modern day equivalent of a “grid girl”, by removing the gender bias and instead focussing on the delivery of highly trained, professional, and presentable event and hospitality experts.

This year’s British Grand Prix is taking place at the Silverstone Circuit 16-18 July 2021.

The Formula 1 Pirelli British Grand Prix is the biggest and fastest sporting event in the UK. It’s an unrivalled weekend festival of limitless fun, energy and entertainment with plenty of on and off track action.

Category Archives: Blog