Alpha Tauri London Store Launch

We were delighted to work with Nowadays Agency on a brand new Alpha Tauri flagship store launch in London. Elpromotions provided VIP Hostesses, VIP Hosts and Security for the launch event. The star-studded evening attendance included celebrities, VIPs and sports personalities. The event entertainment was provided by a British singer and songwriter Rae.

AlphaTauri is continuing its global expansion with the opening of the newest flagship store in the heart of London. With a slick monochrome interior made of brushed aluminum – interspersed with natural materials and specially designed lights, the store aesthetic is an authentic homage to the design language of AlphaTauri.

The 326m2 store on Brompton Road in Knightsbridge immerses visitors in the AlphaTauri world and showcases the latest collections for men and women on two floors. The interaction of technical and natural elements, combined with our innovative digital features, provides our customers with a one-of-a-kind shopping experience

The brand new Alpha Tauri London flagship store is now open in Knightsbridge, London.