Aston Martin Monte Carlo

Elpromotions Monaco team worked on a 19-day sponsorship brand activation for Aston Martin held at the Billionaire’s Club in Monte Carlo.

Our multilingual VIP hostesses in Monaco were responsible for promoting the new Aston Martin DBX12 and generating leads during the VIP event. The image model hostesses were positioned at the main entrance of the Billionaires Club in Monte Carlo greeting and welcoming VIP guests daily.

The impressive HNI and UHNI VIP guest list included Prince Albert to Formula 1 drivers.

Le Billionaire, created by Flavio Briatore, the Salles des Étoiles will be regularly fitted out to welcome 350 spectators at round tables for exceptional dinner shows. Flavio Briatore’s Billionaire party concept included cabaret shows and top-notch fusion dining. The Billionaire shows took place in the prestigious Salles des Étoiles at the Sporting Monte-Carlo.

Since 1998, when Formula 1 team manager and international businessman Briatore came up with the idea of gathering the beau monde together for a massive party in Sardinia, the idea has gone viral with events all over the world.