Elpromotions Agency worked with Banco Santander to deliver a large-scale staffing and event management campaign at the British Grand Prix 50th Anniversary, held at the iconic Silverstone Circuit.
As one of Formula 1’s most prominent blue-chip sponsors, Santander required a polished and highly coordinated activation. Elpromotions was responsible for end-to-end campaign management, including the recruitment and casting of image models and grid girls, staff travel arrangements, accommodation and full on-site logistics across the four-day event.
For the 2014 Formula 1 British Grand Prix, our motorsport grid girls were styled in bespoke 1950s-inspired outfits, designed specifically for the anniversary celebration. The custom looks featured red dresses, matching headbands and white jackets aligned with Santander’s brand colours, creating a strong and memorable visual presence on the grid.
In addition to talent management, Elpromotions delivered full event support services, supplying professional makeup artists, hair stylists, production staff and catering coordination. Across the campaign, we successfully managed a team of 50 image models and pit girls, ensuring flawless execution throughout one of the most prestigious weekends in international motorsport.
This project highlights Elpromotions’ experience delivering complex Formula 1 motorsport staffing campaigns, supported by our specialist motorsport & automotive event staffing expertise and wider event staffing services in the UK.
