Elpromotions Agency worked with Firestone to deliver an experiential staffing campaign at All Points East, supporting a high-impact brand activation across two festival weekends in London.
The campaign centred around the Firestone Stage, which featured a diverse lineup of emerging and established artists performing across the festival dates. In addition to stage presence, Firestone delivered multiple interactive brand activations designed to engage festivalgoers and maximise brand visibility throughout the event.
Elpromotions supplied experienced promotional staff and festival brand ambassadors to operate across two key activations: Spin the Tyre and the Firestone Tattoo Shop. Our team encouraged attendee participation, supported digital gameplay, distributed branded merchandise such as hats and sunglasses, and captured customer data via iPads while roaming across the festival site.
Firestone’s experiential marketing campaign ran across ten days in total, requiring a flexible and well-briefed staffing team capable of operating within a fast-paced festival environment. This project highlights Elpromotions’ experience delivering large-scale experiential brand activation staffing, supported by our wider event staffing services in the UK and specialist promotional staff services.
