Elpromotions Agency worked with MG Motor UK to deliver MG Live 2023, a large-scale automotive festival held at the iconic Silverstone Circuit. The event showcased MG’s hybrid and electric vehicle range and required full end-to-end event production and management.
Our experienced event management team produced and managed the activation from start to finish, overseeing branding, logistics and on-site delivery throughout the weekend. In addition, our professional brand ambassadors supported visitor engagement by handing out merchandise, booking test drives, collecting customer data via iPads and providing information on the display vehicles, including the MG3, MG4 Trophy, MG5 Trophy and HS Petrol.
MG Live takes place alongside a full racing schedule at Silverstone, including competitive club motorsport such as the MG Trophy, as well as live music, trade areas and family attractions. A key highlight of the weekend was the debut of the MG Cyberster, generating strong interest among attendees.
This project highlights Elpromotions’ experience delivering complex automotive festival events at major motorsport venues, supported by our specialist motorsport & automotive event staffing teams and wider event staffing services in the UK.
