Elpromotions provided professional event staff support for Xiaomi UK at Westfield, focusing on guest engagement and seamless delivery of the retail event.
MyTech Retailed launched the first Xiaomi store in the UK on Sunday 18th November 2018 at Westfield White City in London.
Xiaomi is a reputable Chinese tech giant that develops high quality technology devices with affordable price tags. Their first UK store launch event at Westfield was a success that saw customers queuing outside the store throughout the day.
Brand activations in high-footfall retail environments rely on seamless coordination and attentive guest engagement. Many successful executions draw from brand engagement strategies that prioritise both operational precision and personal interaction. Alongside this, insights from event support experiences demonstrate how trained hosting teams contribute to fluid event flow and elevated brand presence at locations like Westfield.
Our helpful promo girls handed out flyers and discount vouchers to customers in the queue. Visitors could not hide their joy as the promo girls presented free gifts to the first three customers!
Xiaomi awarded customers with treats and there were discounts available for customers who bought any of the Xiaomi products. Loyal fans queued up, making it easy for promo girls to deliver flyers and balloons. Xiaomi UK event staff assisted guests as they took pictures with the photo call and the adorable Xiaomi mascot.
The photo call opportunity excited a lot of people and kept the crowd entertained and excited. They shared photos on social media platforms with a hashtag #SeeMiFirst. It was great to have an engaging presenter, who kept the crowd lively by also throwing in a few jokes.
The event guests received free gifts and exciting product giveaways throughout the day. The customers fell in love with Xiaomi, as a result high sales were made during the launch of Xiaomi store.
Elpromotions provided promotional girls, presenter and a mascot for the launch event. Our promo models took care of the large number of guests who turned up for the grand opening event.
Elpromotions Staff are booked across the IT, technology, consumer, B2B and B2C sectors on a diverse range of events. Our main services include meet & greet hostesses, registration & demonstration staff, directional staff and promotional staff. Our event team have over 10 years experience organising and managing high profile campaigns for brands in the UK and Ibiza.
At brand activations like this, experienced event support teams help ensure smooth guest engagement and a professional presence throughout the event.
